DECEMBER 2016
NOVEMBER 2016
SEPTEMBER 2016
- FoxBusiness.com – September 8, 2016 – ‘Tebow Time’ Already Worth Millions to Mets by Matthew Rocco
- NYSportsJournalism.com – September 7, 2016 – Rebooted Rams Ramp-Up Marketing, Sponsor Deals In NFL Return To L.A. by Barry Janoff
AUGUST 2016
(Photo: Los Angeles Football Club)
- Bloomberg.com – August 23, 2016 – Bank Run by 41-Year-Old Signs $100 Million Stadium-Name Deal by Eben Novy-Williams
- Business Insider – August 23, 2016 – Sponsors dumping Ryan Lochte was a smart business move, but not for the reason most people think by Cork Gaines
- National Post – August 18, 2016 – ‘This will go on the wall at Nike’: Under Armour Olympian Michael Phelps wearing rival’s pants on Sports Illustrated cover by Eben Novy-Williams & Scott Soshnick
(Photo: Sports Illustrated/ Twitter)
- FoxBusiness.com – August 10, 2016 – Under Armour Outsmarts Olympics In Phelps Promos by Thomas Barrabi
JULY 2016
- ESPN.com – July 15, 2016 – Warriors want advertisers to pay up to $20M for jersey patch by Darren Rovell
- Denver Business Journal – July 5, 2016 – No bidders for Denver Broncos stadium naming rights by Monica Mendoza
- AOL.com – July 2, 2016 – Denver Broncos stadium naming rights fail to attract bidders by Tom Hals & Jessica Dinapoli
JUNE 2016
- Denver Post – June 27, 2016 – Stadium district in waiting game over disposition of Sports Authority’s Mile High Stadium naming rights by Alicia Wallace
- Baltimore Magazine – June 8, 2016 – When it comes to picking athletes to burnish its brand, Under Armour does its homework by Mike Unger
MAY 2016
- DIGIDAY – May 25, 2016 – While the #postitwars rage, the Post-it brand soars by Tanya Dua
- AdvertisingAge – May 16, 2016 – 76ers Land StubHub NBA’s First Uniform Ad Deal by Scott Soshnick (Bloomberg)
- Chicago Tribune – May 3, 2016 – Beyonce backs sports drink made with watermelon water by Jennifer Kaplan (Bloomberg)
APRIL 2016
- Crian’s Cleveland Business – April 25, 2016 – Ads on Cavs jerseys could cost $5 million by Kevin Kleps
- ESPN.com – April 10, 2016 – Wheels Up buys the front of Langer’s hat for final round by Darren Rovell
- FOX Business – April 7, 2016 – At Masters, Jordan Spieth Is Golf’s Marketing King by Thomas Barrabi
- FOX Business – April 7, 2016 – Masters Drives Big Bucks for Mercedes-Benz by Matthew Rocco
MARCH 2016
- FOX Business – March 18, 2016 – Menswear Brands Capitalize On Sweaty March Madness Coach by Thomas Barrabi
- Portland Business Journal – March 14, 2016 – Under Armour, Adidas gain, but Nike still the clear March Madness leader by Matthew Kish
- Chicago Tribune – March 3, 2016 – Oprah brought millions in free publicity to Weight Watchers by Nick Turner and Craig Gammon
FEBRUARY 2016
- FoxBusiness.com – February 26, 2016 – Adidas Defies Under Armour With $1M NFL Combine Contest by Thomas Barrabi
- FoxBusiness.com – February 22, 2016 – Photo Finish at Daytona Creates Buzz for Denny Hamlin’s Sponsors by Matthew Rocco
- CBSSports.com – February 8, 2016 – Peyton Manning’s Budweiser Super Bowl shoutouts valued at $13.9M by Sean Wagner-McGough
- The Denver Post – February 8, 2016 – Peyton Manning “Budweiser” mention valued at $13.9 million, but he wasn’t paid by Tamara Chuang
- CBS MoneyWatch – February 8, 2016 – Peyton Manning’s $13.9 million gift to Budweiser by Aimee Picchi
- Washington Post – February 8, 2016 – The real story of Peyton Manning’s weird love for Budweiser, Papa John’s and Gatorade by Drew Harwell
- BloombergBusiness – February 8, 2016 – Peyton Manning Just Gave Budweiser $14 Million in Free Ads by Eben Novy-Williams
- ESPN – February 8, 2016 – Manning beer endorsement caught people off guard on SportsCenter
- ESPN.com – February 8, 2016 – Budweiser ‘delighted’ but says Peyton Manning not paid to shill for brand after SB by Darren Rovell
JANUARY 2016
- MediaPost.com – January 26, 2016 – With L.A. Rams, The NFL Gets Its Hollywood Ending by Barry Janoff
- NYSportsJournalism.com – January 15, 2016 – Would Hyundai, Farmers Insurance, Disney, DirecTV Pay $1B For Naming Rights To New NFL L.A. Stadium? by Barry Janoff
- BloombergBusiness – January 13, 2016 – Rams Head Back to Los Angeles, Making NFL Even Richer by Eben Novy-Williams, Scott Soshnick & Harry Weber