As a pioneer in the Analytics field, Apex Marketing Group, Inc (“APEX”) has developed key methodologies for analyzing Brands and Sponsors marketing and advertising programs. Apex provides client focused catered reports derived by utilizing its proprietary ApexMetrics™ analytics tool & methodologies that been developed based on market/sales driven metrics and historic fundamentals.
By developing key market analytics for our brand and sponsorship clients we provide recommendations and expert consulting related to the best path to achieve the branding objectives for either the brand or the property/venue (controlling the marketing assets). Our leadership team’s experience includes corporate consulting with Comcast Corp, AHOLD (Giant Foods), CISCO, Michigan Lottery, etc.
Key elements of Apex’s analytics services are:
- Validating (ROI) return-on-investment for sponsors, brands, convention center/Performing arts centers and sports/entertainment properties – utilizing our 16+ years of analyzing commercial rights properties.
- Compiles data in a comprehensive and detailed report, specifically designed for our clients needs.
- Provides ‘Real Time’ analytics from live sports television and Digital broadcast
- Provides a quantitative & qualitative analysis of the advertising and branding exposure from all forms of media (TV, Radio, Print, Digital/Internet, Social & Outdoor)
- Provide recommendations to increase exposure for brand partners – utilizing historic data, prior sponsorship agreements.