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2020

CrainsCleveland.com – December 14, 2020 – Cleveland MLB team will change team, but will continue playing as Indians in 2021
USAToday.com – November 18, 2020 – Cardinals’ DeAndre Hopkins isn’t the only one benefiting from Hail Mary catch – Nike is, too By: Lorenzo Reyes
ArizonaSports.com – November 17, 2020 – Cardinals’ Hopkins won’t see any of $5.7 million in Jordan Brand exposure By: JAKE ANDERSON
CronkiteNews.com – September 10, 2020 – After NCAA ruling, athletes work to reconcile activism with personal branding By: Cierra Luna/Cronkite News
WTHITV.com – August 17, 2020 – Nike, Under Armour and Adidas are among the biggest losers of canceled college football By: Clare Duffy, CNN Business
JewellerMagazine.com – August 3, 2020 – Brand Ambassadors: more than face value By: Ian Cook and Arabella Roden
Forbes.com – July 17, 2020 – The Changing Landscape Of Stadium Naming Rights Deals By: Tim Newcomb
BeaconJournal.com – July 11, 2020 – Sports vs. academia battle amid UA budget cuts overlooks marketing value of athletics By: Marla Ridenour
Bloomberg.com – May 30, 2020 – Without Fans or High-Fives, Baseball Plays On in Korea By: Peter Pae and Sohee Kim
AdWeek.com – May 10, 2020 – Nike and Jordan Logos Appear Over 100 Times in a Single Episode of The Last Dance By: Mitch Reames
TN.com.ar – April 14, 2020 – El insólito pedido de una abuela de 93 años en plena cuarentena: “¡Necesito más cerveza!”
Ad Age.com – February 26, 2020 – AMY POEHLER REWRITES FAIRY TALES WITH STRONG WOMEN LEADS FOR PURE LEAF: MARKETER’S BRIEF Marketer’s Brief
NBCNews.com – February 18, 2020 – ‘Megxit’ effect could turn Vancouver Island ‘into the next Martha’s Vineyard’ By: Alyssa Newcomb
Yahoo! Finance – January 26, 2020 – Brad Pitt, Australia Day and Sugar tax: Yahoo Finance morning wrap by Lucy Dean
CBC Radio – January 26, 2020 – How Prince Harry and Meghan Markle are a boost worth more than $28M for Canada CBC Radio
NBC News – January 24, 2020 – Mr. Peanut’s fiery end turns into social gold for Planters by Claire Atkinson
Fox Business – January 24, 2020 – Why Super Bowl Gatorade bath is worth millions to sports drink brand by Thomas Barrabi
Yahoo Finance – January 23, 2020 – Jennifer Aniston, Brad Pitt notch nearly $20M in impressions from viral SAG moment, data shows by Alexandra Canal – Producer
Golf Digest – January 21, 2020 – Why Jack Nicklaus would dominate modern-day golf by Daniel Rapaport

2017

Press Release (December 22, 2017): APEX MARKETING GROUP SELLS NAMING RIGHTS TO THE FRANKENMUTH CREDIT UNION EVENT CENTER IN BIRCH RUN, MICHIGAN
YAHOO! Sports – November 22, 2017 – How valuable has LaVar Ball’s feud with Donald Trump been for the Big Baller Brand? by Jeff Eisenberg
USA Today – November 22, 2017 – LaVar Ball can thank President Trump for boosting Big Baller Brand in time for holidays by Scott Gleeson
Sports Business Journal – November 8, 2017 – Sports Business Execs Share Their TCS N.Y. Marathon Experiences by Lucas Smith
Venues Today – October 4, 2017 – LAURENE POWELL JOBS PURCHASES STAKE IN MONUMENTAL by Tim Newcomb
ESPN.com – September 12, 2017 – Warriors sign jersey-patch advertising deal with Rakuten by Darren Rovell
ADWEEK – September 10, 2017 – Fearless Girl Stole the World’s Heart, but What Did It Do for the Client’s Business? by Katie Richards
Venues Today – August 16, 2017 – VERIZON CENTER NOW CAPITAL ONE ARENA Reported price tag is $100 million over 10 years by Tim Newcomb
Forbes – July 30, 2017 – This Week In Golf Biz: Topgolf Heads To Canada, Private Jet Savings, Spieth’s Unintentional Promo by Erik Matuszewski
Crains Cleveland – June 25, 2017 – What a difference a year makes for Dan Gilbert, Cavs by Kevin Kleps
CNBC.com – June 16, 2017 – What’s a logo worth? It could be as much as $12 million during the U.S. Open by Kelly Song
Fort Worth Star-Telegram – May 22, 2017 – Following the money through pro golf sponsorships by Matthew Martinez
Forbes.com – May 17, 2017 – Nike Will Come Out On Top After The NBA Finals, Regardless Of Who Wins by Daniel Kleinman
ABCNews.com – May 15, 2017 – Cavaliers to sport Goodyear wing-foot logo on jerseys by Darren Rovell
VenuesToday.com – May 9, 2017 – PRICIEST NAMING RIGHTS DEAL EVER? by Lisa White
The Ringer.com – April 13, 2017 – How Corona Became the ‘Fast & Furious’ Beer of Choice by Andrew Gruttadaro
Portland Business Journal – April 10, 2017 – Final pairing at Masters nets Adidas $19.9M in exposure by Matthew Kish
Barrons.com – April 1, 2017 – This Could Be The Final Four’s Real Underdog by Alex Rule
Marketplace.org – March 21, 2017: Nike makes a full-court press by Aaron Schrank
Press Release (March 20, 2017): SPORTS SPONSORSHIP & ANALYTICS FIRM APEX MARKETING GROUP VERIFIED AS VOSB BY THE U.S. DEPARTMENT OF VETERANS AFFAIRS
QZ.com – March 13, 2017 – Under Armour and Adidas are coming after the reigning king of March Madness sponsorships by Marc Bain
QZ.com – February 27, 2017 – Nike got a half million dollars of advertising at the Oscars for the price of a pair of sneakers by Marc Bain
FoxBusiness.com – February 27, 2017 – Oscars Candy Stunt a Sweet Surprise for Red Vines, Junior Mints by Thomas Barrabi
ESPN.com – February 26, 2017 – Monster Energy’s race win in title-sponsor debut ‘beyond crazy,’ VP says by Darren Rovell
FoxBusiness.com – February 5, 2017 – At Super Bowl, the Gatorade Bath is Marketing Gold by Thomas Barrabi

2016

ESPN.com – December 19, 2016 – Ezekiel Elliott’s jump into red kettle benefits Salvation Army by Darren Rovell
Bloomberg – November 16, 2016 – FC Barcelona Signs Up Rakuten in $235 Million Jersey Deal by Tariq Panja
FoxBusiness.com – September 8, 2016 – ‘Tebow Time’ Already Worth Millions to Mets by Matthew Rocco
NYSportsJournalism.com – September 7, 2016 – Rebooted Rams Ramp-Up Marketing, Sponsor Deals In NFL Return To L.A. by Barry Janoff 
Bloomberg.com – August 23, 2016 – Bank Run by 41-Year-Old Signs $100 Million Stadium-Name Deal by Eben Novy-Williams
Business Insider – August 23, 2016 – Sponsors dumping Ryan Lochte was a smart business move, but not for the reason most people think by Cork Gaines
National Post – August 18, 2016 – ‘This will go on the wall at Nike’: Under Armour Olympian Michael Phelps wearing rival’s pants on Sports Illustrated cover by Eben Novy-Williams & Scott Soshnick 
Bloomberg/Businessweek – August 17, 2016 – Why Is Under Armour’s Biggest Olympic Star Wearing Nike? by Eben Novy-Williams & Scott Soshnick
FoxBusiness.com – August 10, 2016 – Under Armour Outsmarts Olympics In Phelps Promos by Thomas Barrabi 
ESPN.com – July 15, 2016 – Warriors want advertisers to pay up to $20M for jersey patch by Darren Rovell
Denver Business Journal – July 5, 2016 – No bidders for Denver Broncos stadium naming rights by Monica Mendoza
AOL.com – July 2, 2016 – Denver Broncos stadium naming rights fail to attract bidders by Tom Hals & Jessica Dinapoli
Denver Post – June 27, 2016 – Stadium district in waiting game over disposition of Sports Authority’s Mile High Stadium naming rights by Alicia Wallace
Baltimore Magazine – June 8, 2016 – When it comes to picking athletes to burnish its brand, Under Armour does its homework by Mike Unger
DIGIDAY – May 25, 2016 – While the #postitwars rage, the Post-it brand soars by Tanya Dua
AdvertisingAge – May 16, 2016 – 76ers Land StubHub NBA’s First Uniform Ad Deal by Scott Soshnick (Bloomberg)
Chicago Tribune – May 3, 2016 – Beyonce backs sports drink made with watermelon water by Jennifer Kaplan (Bloomberg)
Crian’s Cleveland Business – April 25, 2016 – Ads on Cavs jerseys could cost $5 million by Kevin Kleps
ESPN.com – April 10, 2016 – Wheels Up buys the front of Langer’s hat for final round by Darren Rovell
FOX Business – April 7, 2016 – At Masters, Jordan Spieth Is Golf’s Marketing King by Thomas Barrabi
FOX Business – April 7, 2016 – Masters Drives Big Bucks for Mercedes-Benz by Matthew Rocco
FOX Business – March 18, 2016 – Menswear Brands Capitalize On Sweaty March Madness Coach by Thomas Barrabi
Portland Business Journal – March 14, 2016 – Under Armour, Adidas gain, but Nike still the clear March Madness leader by Matthew Kish
Chicago Tribune – March 3, 2016 – Oprah brought millions in free publicity to Weight Watchers by Nick Turner and Craig Gammon
FoxBusiness.com – February 26, 2016 – Adidas Defies Under Armour With $1M NFL Combine Contest by Thomas Barrabi
FoxBusiness.com – February 22, 2016 – Photo Finish at Daytona Creates Buzz for Denny Hamlin’s Sponsors by Matthew Rocco
CBSSports.com – February 8, 2016 – Peyton Manning’s Budweiser Super Bowl shoutouts valued at $13.9M by Sean Wagner-McGough
The Denver Post – February 8, 2016 – Peyton Manning “Budweiser” mention valued at $13.9 million, but he wasn’t paid by Tamara Chuang
CBS MoneyWatch – February 8, 2016 – Peyton Manning’s $13.9 million gift to Budweiser by Aimee Picchi
Washington Post – February 8, 2016 – The real story of Peyton Manning’s weird love for Budweiser, Papa John’s and Gatorade by Drew Harwell
BloombergBusiness – February 8, 2016 – Peyton Manning Just Gave Budweiser $14 Million in Free Ads by Eben Novy-Williams
ESPN – February 8, 2016 – Manning beer endorsement caught people off guard on SportsCenter
ESPN.com – February 8, 2016 – Budweiser ‘delighted’ but says Peyton Manning not paid to shill for brand after SB by Darren Rovell
MediaPost.com – January 26, 2016 – With L.A. Rams, The NFL Gets Its Hollywood Ending by Barry Janoff
NYSportsJournalism.com – January 15, 2016 – Would Hyundai, Farmers Insurance, Disney, DirecTV Pay $1B For Naming Rights To New NFL L.A. Stadium? by Barry Janoff
BloombergBusiness – January 13, 2016 – Rams Head Back to Los Angeles, Making NFL Even Richer by Eben Novy-Williams, Scott Soshnick & Harry Weber

2015

BloombergBusiness – December 18, 2015 – Nike’s Football Business Depends on Adults Playing Dress-Up by Kyle Stock

Pittsburgh Tribune – November 3, 2015 – Consol Energy to drop name from Washington Wild Things’ ballpark by David Conti

Pittsburgh Post-Gazette – November 3, 2015 – Washington County ballpark losing Consol name by Anya Litvak

Pittsburgh Business Times – November 3, 2015 – Consol won’t renew naming rights deal with Washington Wild Things by Matt Stroud

BloombergBusiness – October 9, 2015 – The $950,000 Safety Net in National Car Rental’s Stadium Deal by Eben Novy-Williams

The Oregonian – September 17, 2015 – With NHL deal, Adidas wants to show some fight by Allan Brettman

The Daily Dot – August 5, 2015 – How Tom Brady gave Apple the win and cost Samsung $1.4 million by Mike Wehner

Daily Finance – July 31, 2015 – Week’s Winners and Losers: iPhone Rings, Disney Disconnects by Rick Aristotle Munarriz

CBSSports.com – July 29, 2015 – Tom Brady throws Samsung under the bus, iPhone reaps $733K benefit by John Breech

Omaha World Herald – July 27, 2015 – Warren Watch: More on Buffett and that Greek island by Steve Jordon

Columbus Business First – July 23, 2015 – Morning Roundup: NetJets wins the British Open, warning about fraudulent county checks, Blue Jackets cannon in EA Sports’ NHL 16 by Doug Buchanan

Irish Independent – July 22, 2015 – The Punt: Jetting in to putter around 

USA TODAY – July 21, 2015 – Inside the disturbing dangers of competitive eating by Josh Peters 

BloombergBusiness – July 20, 2015 – British Open Playoff Becomes Three-Way Win for Buffett’s NetJets by Eben Novy-Williams

Detroit Free Press – July 10, 2015 – Harbaugh has Nike value, from his U-M hat on down by Mark Snyder

Portland Business Journal – July 9, 2015 – The value of Jim Harbaugh’s hat by Matthew Kish

ESPNPittsburgh – June 6, 2015 – Burger King Spent $136,000 to Have its Mascot Appear at the Belmont Stakes

AL.com – June 2, 2015 – 5 ways for UAB to capitalize on unprecedented attention by John Talty

BloombergBusiness – May 1, 2015 – Tecate Has $28 Million Riding on Length of Mayweather-Pacquiao by Eben Novy-Williams

USA Today – April 15, 2015 Under Armour scored big on early signing of Jordan Spieth by Josh Peter

ESPN.com – April 13, 2015 – Jordan Spieth’s Masters victory ‘pinch me’ moment for Under Armour CEO by Darren Rovell