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2022

Ad Week – December 12, 2022 – Why PointsBet Is Resorting to Shock Marketing Like the Drew Brees Lightning Strike Stunt By: Rafael Canton – Ad Week
LA Times – July 29, 2022 – UCLA agrees to settlement of more than $67 million in dispute with Under Armour By: Ben Bolch – Los Angeles Times
NY Times – July 12, 2022 – LIV Golf Has Marquee Names and Giant Purses. So Why No TV Deal? By: Kevin Draper – New York Times
TribLive.com – July 11, 2022 – Never heard of Acrisure? Naming rights deal with Steelers stadium aims to change that By: Joe Rutter – Tribune-Review
Financial Post – July 9, 2022 – LIV Golf Is a Fast-Paced Celebration of the Rich Getting Richer By: Gerry Smith – Bloomberg News
Crain’s Chicago Business – July 1, 2022 – UCLA and USC are coming to the Big Ten. What about Notre Dame? By: Jack Grieve – Crain’s
USA Today – June 21, 2022 – Brooks Koepka and other LIV frat boys are no real threat to PGA Tour’s future By: Nancy Armour – USA Today
SPORTS PRO MEDIA – June 16, 2022 – PGA Tour’s Canadian Open scores 22-year ratings high on LIV Golf’s opening weekend By: Ed Dixon – Sports Pro Media
The Washington Times – June 9, 2022 – LIV opener ushers in new era of golf as PGA Tour suspends 17 defectors By: Jacob Calvin Meyer – The Washington Times
Sports Business Journal – May 10, 2022 – Progressive capitalizes on Kentucky Derby upset By: Terry Lefton – Sports Business
New York Post- March 24, 2022 – Saint Peter’s trip to Sweet 16 paying off in more ways than one Zach Braziller – New York Post
Front Office Sports – March 22, 2022 – With Sweet 16 Berth, Saint Peter’s Earns Millions In Publicity Front Office Sports
Sportico – March 16, 2022 – MARCH MADNESS DAILY: THE JORDAN JUMPMAN’S GIANT NCAA LEAP By: Eben Novy-Williams Sportico
Portland Business Journal – March 14, 2022 – Under Armour beats Adidas for NCAA Tournament teams, trailing only Nike By: Demi Lawrence – Portland Biz Journal
WATCHPRO – March 11, 2022 – Tiger Woods acknowledges Rolex’s continued support By: Alex Douglas – WATCHPRO
Front Office Sports – February 18, 2022 – Why The Biggest Brands Love Olympic Winners By: MICHAEL MCCARTHY FOS
ABCNews – January 14, 2022 – Djokovic entangles sponsors in Australian Open vax uproar By: TALI ARBEL and KELVIN CHAN Associated Press
Sportico – January 10, 2022 – BOWL CANCELLATIONS COST SPONSORS $13.7 MILLION IN TV EXPOSURE THIS YEAR By: Eben Novy-Williams Sportico

2021

NBCNews.com – November 8, 2021 – Aaron Rodgers’ State Farm ads might vanish. What’s next for his personal brand? By: Daniel Arkin

The New York Times – October 29, 2021 – Mark Zuckerberg Got a Bit Meta in His Meta Presentation By: Ryan Mac

AdAge.com – July 26, 2021 – BEHIND MLB PHENOM SHOHEI OHTANI’S GLOBAL BRAND ENDORSEMENT POTENTIAL By: DeArbea Walker

NOLA.com – July 23, 2021 – Caesars Superdome naming rights OK’d by Louisiana Legislature in $138 million deal By: Amie Just, Blake Paterson & Anthony McAuley

AdAge.com – July 9, 2021 – WHY SHA’CARRI RICHARDSON’S BRAND APPEAL COULD ACTUALLY GROW AFTER OLYMPICS OUSTER By: DeArbea Walker

Yahoo!Sports – July 8, 2021 – Why Sha’Carri Richardson could be more valuable to sponsors after her failed drug test By: Jeff Eisenberg

SportsBuzzBusiness.fr – June 24, 2021 – Best of tweets – Marketing sportif – et – Sport Business By: Alexandre Bailleul

QSRMagazine.com – June 14, 2021 – Burger King Stirs Up More Chicken Sandwich Drama By: DANNY KLEIN

TheHustle.co – May 9, 2021 – How much is a movie appearance worth to a brand? By: ZACHARY CROCKETT

ActionNetwork.com – April 11, 2021 – 2021 Masters Winners: Hideki Matsuyama & Will Zalatoris Set For Big Financial Gains By: Darren Rovell

Benzinga.com – April 3, 2021 – 5 Stocks To Watch For The NCAA Final Four Weekend By: Chris Katje

STLToday.com – April 1, 2021 – Purina, St. Louis City SC ink soccer jersey sponsorship deal By: Jacob Barker & Benjamin Hochman

Yahoo.com – March 29, 2021 – March Madness Daily: UCLA, Under Armour Ignore Each Other During Run By: Eben Novy-Williams, Sportico

KIRO7.com – March 16, 2021 – Sister Jean, 101, will travel with Loyola-Chicago to men’s NCAA Tournament By: Bob D’Angelo, Cox Media Group National Content Desk

Baltimore Business Journal – March 15, 2021 – Under Armour and Adidas tied for NCAA tournament teams, both trailing Nike By: Holden Wilen

Yahoo.com – February 28, 2021 – A Look at Tiger Woods’ Fortune in the Wake of His Tragic Accident By: Ann Logue – Yahoo! Finance

IBJ.com – February 26, 2021 – Tournament’s economic impact will turn on number of fans who come By: Mickey Shuey

Yahoo.com – February 19, 2021 – Earthquakes, PayPal Finalizing Naming Rights Deal for MLS Stadium By: Eben Novy-Williams – Sportico

IBJ.com – February 19, 2021 – Media exposure from 3-week NCAA tournament could pay off big By: Anthony Schoettle

SportsBuzzBusiness.fr – February 9, 2021 – Ambush marketing et sponsoring – Les « drôles » d’histoires de ce Super Bowl 2021 By: Par Alexandre Bailleul

Le HuffPost – February 8, 2021 – Au Super Bowl 2021, il fait de la publicité depuis les tribunes et ne passe pas inaperçu by Alexandra Canal – Producer

Channel 7 News BOSTON – January 14, 2021 – TikTok launches incubator for Black creators by CNN

2020

CrainsCleveland.com – December 14, 2020 – Cleveland MLB team will change team, but will continue playing as Indians in 2021
USAToday.com – November 18, 2020 – Cardinals’ DeAndre Hopkins isn’t the only one benefiting from Hail Mary catch – Nike is, too By: Lorenzo Reyes
ArizonaSports.com – November 17, 2020 – Cardinals’ Hopkins won’t see any of $5.7 million in Jordan Brand exposure By: JAKE ANDERSON
CronkiteNews.com – September 10, 2020 – After NCAA ruling, athletes work to reconcile activism with personal branding By: Cierra Luna/Cronkite News
WTHITV.com – August 17, 2020 – Nike, Under Armour and Adidas are among the biggest losers of canceled college football By: Clare Duffy, CNN Business
JewellerMagazine.com – August 3, 2020 – Brand Ambassadors: more than face value By: Ian Cook and Arabella Roden
Forbes.com – July 17, 2020 – The Changing Landscape Of Stadium Naming Rights Deals By: Tim Newcomb
BeaconJournal.com – July 11, 2020 – Sports vs. academia battle amid UA budget cuts overlooks marketing value of athletics By: Marla Ridenour
Bloomberg.com – May 30, 2020 – Without Fans or High-Fives, Baseball Plays On in Korea By: Peter Pae and Sohee Kim
AdWeek.com – May 10, 2020 – Nike and Jordan Logos Appear Over 100 Times in a Single Episode of The Last Dance By: Mitch Reames
TN.com.ar – April 14, 2020 – El insólito pedido de una abuela de 93 años en plena cuarentena: “¡Necesito más cerveza!”
Ad Age.com – February 26, 2020 – AMY POEHLER REWRITES FAIRY TALES WITH STRONG WOMEN LEADS FOR PURE LEAF: MARKETER’S BRIEF Marketer’s Brief
NBCNews.com – February 18, 2020 – ‘Megxit’ effect could turn Vancouver Island ‘into the next Martha’s Vineyard’ By: Alyssa Newcomb
Yahoo! Finance – January 26, 2020 – Brad Pitt, Australia Day and Sugar tax: Yahoo Finance morning wrap by Lucy Dean
CBC Radio – January 26, 2020 – How Prince Harry and Meghan Markle are a boost worth more than $28M for Canada CBC Radio
NBC News – January 24, 2020 – Mr. Peanut’s fiery end turns into social gold for Planters by Claire Atkinson
Fox Business – January 24, 2020 – Why Super Bowl Gatorade bath is worth millions to sports drink brand by Thomas Barrabi
Yahoo Finance – January 23, 2020 – Jennifer Aniston, Brad Pitt notch nearly $20M in impressions from viral SAG moment, data shows by Alexandra Canal – Producer
Golf Digest – January 21, 2020 – Why Jack Nicklaus would dominate modern-day golf by Daniel Rapaport

2015

BloombergBusiness – December 18, 2015 – Nike’s Football Business Depends on Adults Playing Dress-Up by Kyle Stock
Pittsburgh Tribune – November 3, 2015 – Consol Energy to drop name from Washington Wild Things’ ballpark by David Conti
Pittsburgh Post-Gazette – November 3, 2015 – Washington County ballpark losing Consol name by Anya Litvak
Pittsburgh Business Times – November 3, 2015 – Consol won’t renew naming rights deal with Washington Wild Things by Matt Stroud
BloombergBusiness – October 9, 2015 – The $950,000 Safety Net in National Car Rental’s Stadium Deal by Eben Novy-Williams
The Oregonian – September 17, 2015 – With NHL deal, Adidas wants to show some fight by Allan Brettman
The Daily Dot – August 5, 2015 – How Tom Brady gave Apple the win and cost Samsung $1.4 million by Mike Wehner
Daily Finance – July 31, 2015 – Week’s Winners and Losers: iPhone Rings, Disney Disconnects by Rick Aristotle Munarriz
CBSSports.com – July 29, 2015 – Tom Brady throws Samsung under the bus, iPhone reaps $733K benefit by John Breech
Omaha World Herald – July 27, 2015 – Warren Watch: More on Buffett and that Greek island by Steve Jordon
Columbus Business First – July 23, 2015 – Morning Roundup: NetJets wins the British Open, warning about fraudulent county checks, Blue Jackets cannon in EA Sports’ NHL 16 by Doug Buchanan
Irish Independent – July 22, 2015 – The Punt: Jetting in to putter around 
USA TODAY – July 21, 2015 – Inside the disturbing dangers of competitive eating by Josh Peters 
BloombergBusiness – July 20, 2015 – British Open Playoff Becomes Three-Way Win for Buffett’s NetJets by Eben Novy-Williams
Detroit Free Press – July 10, 2015 – Harbaugh has Nike value, from his U-M hat on down by Mark Snyder
Portland Business Journal – July 9, 2015 – The value of Jim Harbaugh’s hat by Matthew Kish
ESPNPittsburgh – June 6, 2015 – Burger King Spent $136,000 to Have its Mascot Appear at the Belmont Stakes
AL.com – June 2, 2015 – 5 ways for UAB to capitalize on unprecedented attention by John Talty
BloombergBusiness – May 1, 2015 – Tecate Has $28 Million Riding on Length of Mayweather-Pacquiao by Eben Novy-Williams
USA Today – April 15, 2015 Under Armour scored big on early signing of Jordan Spieth by Josh Peter
ESPN.com – April 13, 2015 – Jordan Spieth’s Masters victory ‘pinch me’ moment for Under Armour CEO by Darren Rovell