MAY 2019
- Forbes – May 29, 2019 – New NFL Stadium In Inglewood Reportedly Lands Naming Rights Deal With Social Finance by Kristi Dosh
- New York Post – May 12, 2019 – Knicks could turn Zion Williamson into a god: ‘Billboards, adrenaline’ by Andrew Marchand
- The Motley Fool – May 6, 2019 – Starbucks Just Got More Than $1 Million in Free Advertising by Danny Vena
- MarketWatch – May 6, 2019 – That ‘Game of Thrones’ coffee cup is worth at least $250,000 to Starbucks by Weston Blasi
APRIL 2019
- The Wall Street Journal – April 19, 2019 – Tiger’s Back, and That’s Good News for Other Troubled Brands by John D. Stoll
- NBC News – April 19, 2019 – Trump’s ‘Game of Thrones’-inspired tweet was the equivalent of ‘five Super Bowl ads’ for HBO, say brand experts by Claire Atkinson
- The Street – April 15, 2019 – Behind Nike’s $22 Million in Added Brand Value From Tiger’s Masters Win by Jacob Sonenshine
- GQ – April 15, 2019 – The Story Behind Tiger Woods’ Masters-Winning Rolex by Cam Wolf
- SportsPro Media- April 15, 2019 – Tiger Woods’ Masters win swings Nike US$22.5m in exposure by Joe Levy
- NBC News – April 15, 2019 – Tiger Woods’ comeback could make him more valuable — and net him $100M by Martha C. White
- Crain’s Cleveland Business – April 14, 2019 – The Q by any other name: Cleveland’s NBA arena has been rebranded, but what will its nickname be? by Kevin Kleps
MARCH 2019
- Bloomberg – March 29, 2019 – Chicken Wings, OT and $1 Million of Exposure: NCAA Number of Day by Eben Novy-Williams
- Forbes – March 21, 2019 – Under Armour Creates New Gear For Partner Schools During March Madness by Kristi Dosh
- FOX Business – March 20, 2019 – NCAA March Madness: Nike dominates Under Armour, Adidas in one key facet by Thomas Barrabi
- News.com.AU – March 15, 2019 – Zion Williamson returns from knee injury following Nike shoe blowout by Andrew McMurtry
FEBRUARY 2019
- The Week – February 27, 2019 – Michael Cohen’s water bottle has apparently amassed more than $600,000 in free advertising
- Portland Business Journal – February 22, 2019 – Nike stock drops after shoe blowout during Duke-UNC game by Matthew Kish
- Yahoo Sports – February 21, 2019 – Why Zion Williamson still has something to gain by playing again for Duke by Jeff Eisenberg
JANUARY 2019
- Time.com – January 28, 2019 – ‘There Were ‘Fiji Water Girls’ at the Screen Actors Guild Awards But There Was One Key Difference by Richard E. Greenspan
- NBC News.com – January 9, 2019 – ‘Played’: Networks face blowback over decision to air Trump address by Jason Abbruzzese
DECEMBER 2018
NOVEMBER 2018
- The Villager – November 29, 2018 ‘Fearless Girl’ set to take on Stock Exchange by Colin Mixson
- Yahoo Finance – November 25, 2018 Amazon got over $42 million worth of free publicity from its HQ2 search by Krystal Hu – Yahoo Finance
OCTOBER 2018
- Mic – October 2, 2018 – A history of Trump’s long, complicated relationship with Diet Coke by Josh Ocampo
- Crain’s Cleveland Business – October 24, 2018 – Goodyear is getting plenty of mileage out of its Cavs partnership by Kevin Fleps
SEPTEMBER 2018
- Bloomberg – September 6, 2018 – Buzz From Nike’s Kaepernick Campaign Now Worth More Than $163 Million by Brandon Kochkodin – Bloomberg.com
- Vox – September 28, 2018 – Christine Blasey Ford’s Coke bottle, O.J. Simpson’s Bronco, and the inevitability of brands by Rebecca Jennings – Vox.com
JULY 2018
- PR Week – July 17, 2018 – More than football: why Ronaldo’s transfer to Juventus means big business by Ben Londesbrough – PR Week
- Chicago Tribune – July 12, 2018 – Fiat workers call for strike after owner buys Cristiano Ronaldo for $130 million by Sonia Sirletti and Joao Lima (Bloomberg)
JUNE 2018
- KGW.com – June 13, 2018 – Adidas, Nike once again dominate World Cup by Matthew Kish – Portland Business Journal
- Sports Business Journal – June 4, 2018 – IndyCar’s Future At Belle Isle Unclear After Last Scheduled Races
- Forbes – June 1, 2018 – Did The Starbucks Racial-Bias Training Plan Work? by Dan Pontefract