IN THE NEWS JANUARY 2022 ABCNews – January 14, 2022 – Djokovic entangles sponsors in Australian Open vax uproar By: TALI ARBEL and KELVIN CHAN Associated Press NOVEMBER 2021 NBCNews.com – November 8, 2021 – Aaron Rodgers’ State Farm ads might vanish. What’s next for his personal brand? By: Daniel Arkin OCTOBER 2021 The New York Times – October 29, 2021 – Mark Zuckerberg Got a Bit Meta in His Meta Presentation By: Ryan Mac JULY 2021 AdAge.com – July 26, 2021 – BEHIND MLB PHENOM SHOHEI OHTANI’S GLOBAL BRAND ENDORSEMENT POTENTIAL By: DeArbea Walker NOLA.com – July 23, 2021 – Caesars Superdome naming rights OK’d by Louisiana Legislature in $138 million deal By: Amie Just, Blake Paterson & Anthony McAuley AdAge.com – July 9, 2021 – WHY SHA’CARRI RICHARDSON’S BRAND APPEAL COULD ACTUALLY GROW AFTER OLYMPICS OUSTER By: DeArbea Walker Yahoo!Sports – July 8, 2021 – Why Sha’Carri Richardson could be more valuable to sponsors after her failed drug test By: Jeff Eisenberg JUNE 2021 SportsBuzzBusiness.fr – June 24, 2021 – Best of tweets – Marketing sportif – et – Sport Business By: Alexandre Bailleul QSRMagazine.com – June 14, 2021 – Burger King Stirs Up More Chicken Sandwich Drama By: DANNY KLEIN MAY 2021 TheHustle.co – May 9, 2021 – How much is a movie appearance worth to a brand? By: ZACHARY CROCKETT APRIL 2021 ActionNetwork.com – April 11, 2021 – 2021 Masters Winners: Hideki Matsuyama & Will Zalatoris Set For Big Financial Gains By: Darren Rovell Benzinga.com – April 3, 2021 – 5 Stocks To Watch For The NCAA Final Four Weekend By: Chris Katje STLToday.com – April 1, 2021 – Purina, St. Louis City SC ink soccer jersey sponsorship deal By: Jacob Barker & Benjamin Hochman MARCH 2021 Yahoo.com – March 29, 2021 – March Madness Daily: UCLA, Under Armour Ignore Each Other During Run By: Eben Novy-Williams, Sportico KIRO7.com – March 16, 2021 – Sister Jean, 101, will travel with Loyola-Chicago to men’s NCAA Tournament By: Bob D’Angelo, Cox Media Group National Content Desk Baltimore Business Journal – March 15, 2021 – Under Armour and Adidas tied for NCAA tournament teams, both trailing Nike By: Holden Wilen FEBRUARY 2021 Yahoo.com – February 28, 2021 – A Look at Tiger Woods’ Fortune in the Wake of His Tragic Accident By: Ann Logue – Yahoo! Finance IBJ.com – February 26, 2021 – Tournament’s economic impact will turn on number of fans who come By: Mickey Shuey Yahoo.com – February 19, 2021 – Earthquakes, PayPal Finalizing Naming Rights Deal for MLS Stadium By: Eben Novy-Williams – Sportico IBJ.com – February 19, 2021 – Media exposure from 3-week NCAA tournament could pay off big By: Anthony Schoettle SportsBuzzBusiness.fr – February 9, 2021 – Ambush marketing et sponsoring – Les « drôles » d’histoires de ce Super Bowl 2021 By: Par Alexandre Bailleul Le HuffPost – February 8, 2021 – Au Super Bowl 2021, il fait de la publicité depuis les tribunes et ne passe pas inaperçu by Alexandra Canal – Producer JANUARY 2021 Channel 7 News BOSTON – January 14, 2021 – TikTok launches incubator for Black creators by CNN
