NOVEMBER 2019
OCTOBER 2019
- CBS Sports – October 29, 2019 – World Series: Bud Light sending Nationals fan who sacrificed body to save beers to Houston for Game 6 by Shanna McCarriston
- Forbes – October 28, 2019 – The Great Chicken Sandwich Wars Continue: Popeyes’ Sold-Out Sandwich Returns On Sunday by Micheline Maynard
- NEWSWEEK – October 23, 2019 – HOUSTON ASTROS SUPER-FAN ‘MATTRESS MACK’ BRINGS HIS TOTAL WAGER TO $10 MILLION WITH HIS MOST RECENT BET FOR TEAM TO WIN WORLD SERIES by Matthew Impelli
SEPTEMBER 2019
AUGUST 2019
- FORBES – August 28, 2019 – Popeyes Chicken Sandwich, Now A Sell-Out, Is A $65 Million Marketing Win by Micheline Maynard
- Heavy.com – August 6, 2019 – Baker Mayfield’s Beer Chug Had Big Money Behind It by J.R. De Groote
JULY 2019
- Crain’s Cleveland Business – July 28, 2019 – Hyland tees up a new approach to branding with first venture into sports sponsorships by Kevin Kleps
- VenuesNow – July 11, 2019 – MILLION-DOLLAR NAMING RIGHTS FOR ESPORTS? by Don Muret
- Quartzy – July 8, 2019 – The women’s World Cup caps a world-class marketing opportunity for Nike by Marc Bain
JUNE 2019
MAY 2019
- Forbes – May 29, 2019 – New NFL Stadium In Inglewood Reportedly Lands Naming Rights Deal With Social Finance by Kristi Dosh
- New York Post – May 12, 2019 – Knicks could turn Zion Williamson into a god: ‘Billboards, adrenaline’ by Andrew Marchand
- The Motley Fool – May 6, 2019 – Starbucks Just Got More Than $1 Million in Free Advertising by Danny Vena
- MarketWatch – May 6, 2019 – That ‘Game of Thrones’ coffee cup is worth at least $250,000 to Starbucks by Weston Blasi
APRIL 2019
- The Wall Street Journal – April 19, 2019 – Tiger’s Back, and That’s Good News for Other Troubled Brands by John D. Stoll
- NBC News – April 19, 2019 – Trump’s ‘Game of Thrones’-inspired tweet was the equivalent of ‘five Super Bowl ads’ for HBO, say brand experts by Claire Atkinson
- The Street – April 15, 2019 – Behind Nike’s $22 Million in Added Brand Value From Tiger’s Masters Win by Jacob Sonenshine
- GQ – April 15, 2019 – The Story Behind Tiger Woods’ Masters-Winning Rolex by Cam Wolf
- SportsPro Media- April 15, 2019 – Tiger Woods’ Masters win swings Nike US$22.5m in exposure by Joe Levy
- NBC News – April 15, 2019 – Tiger Woods’ comeback could make him more valuable — and net him $100M by Martha C. White
- Crain’s Cleveland Business – April 14, 2019 – The Q by any other name: Cleveland’s NBA arena has been rebranded, but what will its nickname be? by Kevin Kleps
MARCH 2019
- Bloomberg – March 29, 2019 – Chicken Wings, OT and $1 Million of Exposure: NCAA Number of Day by Eben Novy-Williams
- Forbes – March 21, 2019 – Under Armour Creates New Gear For Partner Schools During March Madness by Kristi Dosh
- FOX Business – March 20, 2019 – NCAA March Madness: Nike dominates Under Armour, Adidas in one key facet by Thomas Barrabi
- News.com.AU – March 15, 2019 – Zion Williamson returns from knee injury following Nike shoe blowout by Andrew McMurtry
FEBRUARY 2019
- The Week – February 27, 2019 – Michael Cohen’s water bottle has apparently amassed more than $600,000 in free advertising
- Portland Business Journal – February 22, 2019 – Nike stock drops after shoe blowout during Duke-UNC game by Matthew Kish
- Yahoo Sports – February 21, 2019 – Why Zion Williamson still has something to gain by playing again for Duke by Jeff Eisenberg